Answered: One goal of post-purchase customer…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Transcribed Image Text:**Post-Purchase Customer Touchpoints** One goal of post-purchase customer touchpoints is: - **A)** Heighten brand awareness - **B)** Heighten brand perception - **C)** Deliver on the brand promise - **D)** Segment prospective customers **Analysis:** These options define potential objectives that businesses might aim for when interacting with customers after a purchase. - **Heighten Brand Awareness:** This involves increasing the recognition of a brand among existing customers, who might further recommend it. - **Heighten Brand Perception:** Focuses on improving how customers view the brand, potentially influencing future purchase decisions. - **Deliver on the Brand Promise:** Ensures that customers experience the product or service as advertised, fostering trust and loyalty. - **Segment Prospective Customers:** Involves analyzing customer data to identify distinct segments that can be targeted with tailored marketing strategies in the future. Each of these objectives plays a vital role in reinforcing customer relationships and driving growth.

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Introduction

Brand- A commercial and marketing idea known as a "brand" aids consumers in recognizing a specific organization, item, or person. Because brands are immaterial, people cannot physically feel or see them. As a result, they influence how people view businesses, their goods, or particular persons. Distinguishing markers are frequently used by brands to build their identities in the market. They give the business or person a significant competitive advantage over rivals in a similar sector.