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Premium audio brand Bose doesn't try to beat out its competition, by offering discounts or by selling lower-end, more affordable versions of its headphones. Instead, Bose creates high-quality products that merit the premium prices it charges-i.e., Bose creates products and experiences that customers simply can't get anywhere else. This is an example of: O a. Value-added pricing O b. Cost-plus pricing OC. EDLP O d. Good-value pricing O e. Target costing pricing

Premium audio brand Bose doesn't try to beat out its competition, by offering discounts or by selling lower-end, more affordable versions of its headphones. Instead, Bose creates high-quality products that merit the premium prices it charges-i.e., Bose creates products and experiences that customers simply can't get anywhere else. This is an example of: O a. Value-added pricing O b. Cost-plus pricing OC. EDLP O d. Good-value pricing O e. Target costing pricing

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Premium audio brand Bose doesn't try to beat out its competition, by offering discounts or by selling lower-end, more affordable versions of its headphones. Instead, Bose creates high-quality products that merit the premium prices it charges-i.e., Bose creates products and experiences that customers simply can't get anywhere else. This is an example of: O a. Value-added pricing O b. Cost-plus pricing OC. EDLP O d. Good-value pricing O e. Target costing pricing
Transcribed Image Text:Premium audio brand Bose doesn't try to beat out its competition, by offering discounts or by selling lower-end, more affordable versions of its headphones. Instead, Bose creates high-quality products that merit the premium prices it charges-i.e., Bose creates products and experiences that customers simply can't get anywhere else. This is an example of: O a. Value-added pricing O b. Cost-plus pricing OC. EDLP O d. Good-value pricing O e. Target costing pricing
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