To bring them in line with economic condition, Mercedes changed the pricing strategy to art of seduction. At a price reduction". * by launching CLA Class, giving customers "the- O Competitive-based pricing O Cost-based pricing Value-added pricing O Good-value pricing
To bring them in line with economic condition, Mercedes changed the pricing strategy to art of seduction. At a price reduction". * by launching CLA Class, giving customers "the- O Competitive-based pricing O Cost-based pricing Value-added pricing O Good-value pricing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Concept explainers
Customary Pricing
There are various types of pricing strategies followed in the market. They are psychological pricing, odd pricing, free onboard pricing, customary pricing, prestige pricing, dual pricing, ruling pricing, negotiated pricing, mark up pricing, etc. each one can be explained as follows:
Multiple Unit Pricing
“Multiple-unit pricing is a practice where a company offers consumers a lower than unit price if a specified number of units are purchased.”
Question
![To bring them in line with economic condition, Mercedes changed the
pricing strategy to
art of seduction. At a price reduction". *
by launching CLA Class, giving customers "the
Competitive-based pricing
O Cost-based pricing
O Value-added pricing
Good-value pricing](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F8676a7a2-5622-4fd0-829d-3a1ce142e6d2%2F0168edf7-7ded-4463-b8f1-00e591d867f0%2F2t566d_processed.jpeg&w=3840&q=75)
Transcribed Image Text:To bring them in line with economic condition, Mercedes changed the
pricing strategy to
art of seduction. At a price reduction". *
by launching CLA Class, giving customers "the
Competitive-based pricing
O Cost-based pricing
O Value-added pricing
Good-value pricing
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