WipeX is a new cleaning tissue used for cell phones; wiping the surface of the cell phone to remove bacteria or micro-organisms. It is available in boxes similar to paper tissues, with a planned price of 5TL per five-item package 5.a) Would direct vs. indirect distribution be better for this product? State your reasoning   b) Would exclusive vs. selective vs. intensive distribution be better for this product? State your reasoning

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
icon
Related questions
Question

Economics

WipeX is a new cleaning tissue used for cell phones; wiping the surface of the cell phone to remove bacteria or micro-organisms. It is available in boxes similar to paper tissues, with a planned price of 5TL per five-item package

5.a) Would direct vs. indirect distribution be better for this product? State your reasoning

 

b) Would exclusive vs. selective vs. intensive distribution be better for this product? State your reasoning  

Expert Solution
steps

Step by step

Solved in 3 steps

Blurred answer
Knowledge Booster
Online marketing
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Recommended textbooks for you
Principles Of Marketing
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:
9781337407595
Author:
Lamb
Publisher:
Cengage
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning