multi-product company differs from a company selling a single product

Q: What are unsought products? Give an example of an unsoughtproduct, and explain how it might be…

A: Direct selling is the popular and effective promotional method of the company. In this sales…

Q: Required Information Andrea Collins was surprised to receive an unsolicited telephone call from…

A: Andrea Collins received an unexpected call from 'Stellar Headhunters Inc.' that caught her off…

Q: How can a company determine whether a brand extension is the right strategy for their product or…

A: Concept Introduction :- Brand extension refers to a marketing strategy where a company uses an…

Q: Consider the product line offered by your local McDonald's franchise.  Discuss examples of product…

A: In my local McDonald's franchise, the width of items are very enormous with burgers, wraps and…

Q: Please provide a clear example to explain the difference between "Brand extension" and "

A: Company will create value for customers and shareholders. It will create value for shareholders in…

Q: Explain what is meant by a hierarchy of needs and provide examples of one or more products that…

A: Ans. Introduction Hierarchy of needs are the needs that are necessary for the complete development…

Q: What different strategies do firms use to extend the life cycles of their products throughout the…

A: The product life cycle gives the marketers an understanding of the stages of the product through…

Customary Pricing

There are various types of pricing strategies followed in the market. They are psychological pricing, odd pricing, free onboard pricing, customary pricing, prestige pricing, dual pricing, ruling pricing, negotiated pricing, mark up pricing, etc. each one can be explained as follows: 

Multiple Unit Pricing

“Multiple-unit pricing is a practice where a company offers consumers a lower than unit price if a specified number of units are purchased.”