(1) Why wouldn’t a firm just drop any product that isn’tselling in high enough volume to reach its break-evenpoint? (2) Is “9”-style pricing ethical? Why or why not?
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(1) Why wouldn’t a firm just drop any product that isn’t
selling in high enough volume to reach its break-even
point? (2) Is “9”-style pricing ethical? Why or why not?
Step by step
Solved in 2 steps
- 5. What is meant by pricing? Describe any three strategies that can be done by firms if they do not want to increase the price of a product.1. “Pricing is not an end in itself but a means to achieving certain objectives of the marketing department of a firm.” Discuss.Imagine that Eveready has developed solar rechargeable batteries that cost only slightly more to produce than the rechargeable batteries currently available. These solar batteries can be recharged by sunlight up to five times, after which they must be discarded. Unfortunately, the production process cannot be patented, so competitors could enter the market within a year. Which of the following would be the least sound marketing program decision? Multiple Choice Select a skimming pricing strategy to position the product as "premium." Seek widespread distribution to gain a foothold in what might be a potentially huge market. Limit production capacity until you are certain consumers will actually want the product. Avoid a connection to the Eveready brand until the product has proven itself. Use multiple brand names to discourage other competitors from entering the market.
- George Castilla willingly paid $499 for an Android phone on the day it hit the market, even though it was far more expensive than the cell phones he had bought in the past. He wasn't concerned about the price as he wanted to be one of the first on campus to have this product. Consumers like George are the target of firms using skimming pricing strategies. ( ) a) True b) False Cost, speed, and dependability need to be considered when deciding upon modes of transportation. ) a) True falsefor Sports True or False: Pay-what-you-want pricing allows buyers to set the price of the product, but the seller has a right to refuse the price set. True False Next Chapter > tv MacBook Pro Q Search Qsearch ☆ al Reading Assista) It has been realised that the two concepts being the Pareto distribution of the customer base and the exchange spectrum, together they help one understand pricing strategy more effectively and in particular with regard to the effect of the Web on pricing for both sellers and customers.You are expected to briefly discuss the objectives of firms with regard to Pareto distribution. Where possible give examples. b) Briefly discuss comparison between modernism and post-modernism.
- Pricing Determined by Buyer Behavior 1. How do you price? 2. Should it be low, moderate or high? (please answer the attached pic below) 3. Explain briefly your choice.Compare and contrast market-skimming and market penetration pricing strategies and discuss the conditions underwhich each is appropriate. For each strategy, give an example of a recently introduced product that used that pricing strategy?5- Airlines are known to jack up fares when peak travel season approaches, and they typically run their fare sales around slow seasons. This is an example of a ________ pricing strategy Group of answer choices everyday low pricing (EDLP) uniform premium high/low 6- Which of the following is NOT a goal of informative advertising? Group of answer choices inform customers about upcoming sales increase awareness explain how the product works build company image 7- A pricing strategy is Group of answer choices using one-time seasonal discounts to reduce inventory. a short-term approach to setting prices a long-term approach to setting prices in a companywide integrated effort using slotting allowances to gain access to distribution channels 8- I mentioned that the main tasks of advertising are to inform, remind, and persuade. At which stage of the product life cycle should the advertising focus on informing? Group of answer choices decline maturity…
- In an effort to build immediate sales increase for their new running shoes quickly in a short period, Sprinters Inc. set the initial price of the shoes very "low". What type of pricing does this reflect? bundling reference market penetration skimming price fixingSherri told Liz that her firm will compete on setting prices because that's good business. Which statement best explains her position? a Sherri is talking about skimming. b) Sherri wants her company to have a loss-leader pricing strategy. )Sherri is talking about EDLP, or sustained discount pricing. If it works for Walmart and Costco, it can work for her. d) Sherri needs to learn that the goal of pricing strategy is to match the competition by any means necessary, and compete on other factors.Explain the six-step process in setting company’s pricing policy with proper example? Describe, in as much detail as possible, If you don't able then please skip it.