Compare and contrast research-based profitology pricing vs marked-up pricing strategy. As a seasoned sales consultant of marketing with the responsibility of pricing goods and services for a firm, discuss and explain the pricing strategy you used to price women’ summer straw hats that were expected April 27, but were recieved July 10, due to shipping discrepancy. Please be sure to provide examples to support your case for the pricing strategy used.
Customary Pricing
There are various types of pricing strategies followed in the market. They are psychological pricing, odd pricing, free onboard pricing, customary pricing, prestige pricing, dual pricing, ruling pricing, negotiated pricing, mark up pricing, etc. each one can be explained as follows:
Multiple Unit Pricing
“Multiple-unit pricing is a practice where a company offers consumers a lower than unit price if a specified number of units are purchased.”
Compare and contrast research-based profitology pricing vs marked-up pricing strategy.
As a seasoned sales consultant of marketing with the responsibility of pricing goods and services for a firm, discuss and explain the pricing strategy you used to price women’ summer straw hats that were expected April 27, but were recieved July 10, due to shipping discrepancy.
Please be sure to provide examples to support your case for the pricing strategy used.
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