Please do not give solution in image formate thanku. What is a persona and why are personas important for business? What are the various elements you need to look at, to create a persona - illustrate all the elements that are important. For e.g. demographic, psychographic etc. Create a persona for your favorite brand (take a clothing or a shoe brand that is your favorite) using existing and known information only. What does this persona tell you? What will you learn and how will it help you target?
Please do not give solution in image formate thanku. What is a persona and why are personas important for business? What are the various elements you need to look at, to create a persona - illustrate all the elements that are important. For e.g. demographic, psychographic etc. Create a persona for your favorite brand (take a clothing or a shoe brand that is your favorite) using existing and known information only. What does this persona tell you? What will you learn and how will it help you target?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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What is a persona and why are personas important for business? What are the various elements you need to look at, to create a persona - illustrate all the elements that are important. For e.g. demographic, psychographic etc. Create a persona for your favorite brand (take a clothing or a shoe brand that is your favorite) using existing and known information only. What does this persona tell you? What will you learn and how will it help you target?
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