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Is a predisposition to create customer value in your genes? Are you a born salesperson?
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- (1) Are there any products or brands you are so loyalto that you will purchase them at almost any price?Will you accept less expensive substitutes? (2) Haveyou ever purchased something simply because it wason sale? Why or why not?What are some elements of the Harley Davidson buyer persona? How is technology being used for customer relationship management?For the following products, discuss how having children or not might affect the choices a couple makes. What do such variations mean for marketers? Discuss each of the following products. Groceries Cars Vacation