What type of database should your university maintain on its students? In general, what ethical concerns surround the use of such databases by institutions and companies?
What type of database should your university maintain on its students? In general, what ethical concerns surround the use of such databases by institutions and companies?
Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter3: The Marketing Environment, Ethics, And Social Responsibility
Section3.8: Ethical Issues In Marketing
Problem 1LO
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What type of database should your university maintain on its students? In general, what ethical concerns surround the use of such databases by institutions and companies?
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