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- 1. Is it possible to make sound marketing decisions without marketing research? What advantages does research offer to the decision maker over seat-of-the pants decision making?2. What is the problem with “normal thinking?”requirements: minimum of 200 words. APA style in text citations and list referencesThe fifth stage in Kotter’s Model is Question 19Answer a. Communicating the vision b. Planning for and creating short term wins c. Empowering others to act on the vision d. Creating a visionStep 1: You are a salesperson trying to sell a product at a store or kiosk and you are met with the following objectives lack of budget - “It’s a bit expensive though” Step 2: Use the Specialized Method substitution to address the objection Substitution: Sometimes a customer is looking for a specific brand or model of a product that you do not carry. Or maybe the customer does not like the product you show. In any of those cases, you may want to use the substitution method, which involves recommending a different product that would still satisfy the customer's needs . Assume a customer says, "I don't like the way this dress looks on me" In this case , you may want to suggest a different style that is more becoming on your customer. Step 3: 1) What objection are you facing as a salesperson ? 2) What method are you using for answering the objection ? 3) Write out a short script of you (salesperson) and the prospect(buyer) of how that interaction would occur.
- #16. A software company wants to move away from being brand-centric to being more customer-centric. The company contracts you to help uncover its customers’ needs, goals, wants, and traits. Which customer tool would best help the company achieve its results and why? Thanks much!!Consider you own a business that provides professional feedback to another organization for a specific fee. A long established manufacturing firm approaches your company to get a paid advice, since their products are now facing discontinuance. The initial analysis by your team on thecompany provides the failure to innovate over time periods. a. Explain a minimum of five reasons why large manufacturing firms faces difficulty in product innovation. b. The manufacturing firm has asked your company to prepare a presentation to the top management suggesting methods in which the products can be innovative. Prepare a detailed report that explains the points you would cover in your presentation.A company makes TVs, Washing machines, refrigerators ad microwave ovens. The length of this product line is: Select one: a. None of the options are correct b. This is not a product line c. 5 d. 4 The main aim of modern marketing is to : Select one: a. Focus on the features of the product b. Earn profit through customer satisfaction c. Make products to earn maximum profits d. Aggressively sell products to customers
- 1. Briefly state a problem your school/organisation is currently facing. Discuss, which problem solving approach you will employ to solve this problem and justify why will you use this approach? Use relevant examples to support your justification. Provide feedback to any one of your colleagues posting. 2. Discuss the similarities and differences between the rational and non-rational approach to educational decision making and problem solving.1. Recruiting employees and seeking a job are heavily network-dependent. Which of the following is FALSE: Who you know can be more important than your resume A person’s cultural network may limit job opportunities Equal access to jobs only needs to meet federal and state anti-discrimination laws Social networks and cultural preferences can influence first impressions in a job interview 2. Which of the following is LEAST important when marketing planning? The customer’s basic need and/or want How do you refine the 4ps to effectively compete and ideally create a sustainable competitive advantage Creating a value package and pricing that package to meet their needs/wants Supply chain identification and controlling production costs 3. Which of the following FALSE related to finance: The greater the risk, the greater the potential reward should be Only consider opportunities offer guaranteed high returns on investment Cashflow is critical The best mix of variable and fixed…Which of the following occurs when the general manager responds to negative comments from a guest and handles the issue immediately? Question 18 options: a) Accountability b) Empowerment c) Benchmarking d) Authority
- Write introduction for the following topic.it's for service management subject..please write up to 600 words feel free to write as much as you can.. "please 0% plagiarism' write it on your own words and thanks. on-campus recycling center where students assist campus community to recycle waste and used stuff and also conduct programs to increase awareness about sustainability. Note: please stop rejecting the question it's not an assignment so if you can't solve I understand just let others a chance and thanks and please stop coping answers write it on your own words and huge thanks.In the selling process, which of the following statements is true of developing and proposing solutions? Question 18 options: a) Often, customers are more likely to remember what salespeople say than how they present themselves. b) It is better to depend on a formal presentation than on a salesperson's ability to handle customer objections. c) The quality of both the sales proposal and the presentation can make or break the sale. d) The immediate step after presenting the sales proposal is the final purchase transaction.Article Reviews (2) Find aaaa current (within the last 60 days) article that discusses an issue or an action a company is or has taken. Submit a short paper, approximately ((2)) pages in length. The topic of your article should be specifically related to the course content we have covered so far and should be related to the topic of management or leadership. There are four sections to the Article Review: • Start by citing the article at the top of the page – make sure you include the author’s name. Then:. o Briefly describe the business situation the author is writing about. What they are doing about it. Summarize the main points of the article. o Assess the situation as you see it. What are the key management/leadership issues? o Make a direct link to our course reading. You are to apply something in our course reading to the article and state how the theory or contents apply or don’t apply to the situation. State how the specific course reading helps you better understand the…