Nederlander has already engaged in some product andpromotional adaptations to bring shows from London to NewYork and vice versa. What additional adaptations might thefirm have to make for the Turkish and Chinese markets?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Nederlander has already engaged in some product and
promotional adaptations to bring shows from London to New
York and vice versa. What additional adaptations might the
firm have to make for the Turkish and Chinese markets?

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