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Business
Marketing
responsiveness

responsiveness

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Both questions please ! need done ASAP will give thumb up right away for being
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1)Firms which believe that adaptation and decentralization are needed to sell customized products to differing markets are said to have:
A) High pressure for local responsiveness
B) Low pressure for local responsiveness
C) High pressure for global integration
D) Low pressure for global integration


2)Which of these is NOT a type of reference group?
A) Dissociative
B) Membership
C) Aspirational
D) Descriptive

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