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Information technology support a business for digital transformation and can bring benefits in many ways EXCEPT a. rapid response to customer enquiries b. reduction in an infrastructure cost c. lower paper costs needed for marketing and fewer staff needed in contact centre d. |the ability to reach overseas markets without a sales presence

Information technology support a business for digital transformation and can bring benefits in many ways EXCEPT a. rapid response to customer enquiries b. reduction in an infrastructure cost c. lower paper costs needed for marketing and fewer staff needed in contact centre d. |the ability to reach overseas markets without a sales presence

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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2. Information technology support a business for digital transformation and can bring benefits in many ways EXCEPT a. rapid response to customer enquiries b. reduction in an infrastructure cost c. lower paper costs needed for marketing and fewer staff needed in contact centre d. the ability to reach overseas markets without a sales presence 3. Globalization support a business for digital transformation and can bring benefits in many ways EXCEPT a. Promotes working together b. Increase company sales around the world c. Causes job displacement d. Brings opportunities to poorer countries 4. Which one of the following is the best statement to describe the scope between e- commerce and digital business? a. E-commerce has some overlap with digital business b. Digital business is a subset of e-commerce c. E-commerce is a subset of digital business d. All of the above
Transcribed Image Text:2. Information technology support a business for digital transformation and can bring benefits in many ways EXCEPT a. rapid response to customer enquiries b. reduction in an infrastructure cost c. lower paper costs needed for marketing and fewer staff needed in contact centre d. the ability to reach overseas markets without a sales presence 3. Globalization support a business for digital transformation and can bring benefits in many ways EXCEPT a. Promotes working together b. Increase company sales around the world c. Causes job displacement d. Brings opportunities to poorer countries 4. Which one of the following is the best statement to describe the scope between e- commerce and digital business? a. E-commerce has some overlap with digital business b. Digital business is a subset of e-commerce c. E-commerce is a subset of digital business d. All of the above
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