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- Attributes Importance Alternative brands Weight (e) A B CScreen size 0.2 4 6 2Price 0.5 6 3 7Operating system 0.1 5 5 4Apps available 0.2 4 6 7 1. Calculate the scores for brands B and C. Which brand would this consumer likely choose? 2. Which brand is this consumer least likely to purchase?Discuss two ways the marketer of this brand can enhanceconsumer attitudes toward purchasing its brand.What is the LA Galaxy “product”?Pls help with below homework. During the chrismas, the increase of sell on the coffee shop are lead to various factors, which are these factors from a marketing point of view ? Which are the limitations?
- What is the stratagies of Samsung compqny?How far could OXO take its brand extensions and thepromise of making everyday tasks easier? Should it consideran OXO-branded smartphone, for instance? Smartphonesare everyday tools, after all—would an expansion into thisproduct category make sense? Why or why not?RM1 5. What is positioning? a brand’s value proposition? What are the major positioning methods?
- . How would you determine the best productposition for the following?a. A brand of tablet computerb. A cell phone targeting childrenc. A local animal shelterd. A line of power tools targeting womene. A brand of toothpasteWhat is meant by purchase involvement? How doesit differ from product involvement?What is category management, and what role does it play inthe success of a product line?