What is brand repositioning?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter11: Product Concepts, Branding, And Packaging
Section: Chapter Questions
Problem 7DRQ
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What is brand repositioning?

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Brand is a logo,symbol,color,sign used by a company to differentiate its products and services from the others in the market.

Positioning is a strategy of placing the brand in the consumer's mind through the unique features of the brand.

Therefore, brand positioning means to place the unique characteristics of a brand in the minds of the consumers.

Brand positioning helps in maximizing the brand value and customer relevancy.

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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing