Chapter11: Product Concepts, Branding, And Packaging
Section: Chapter Questions
Problem 7DRQ
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Question
What is brand repositioning?
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Step 1
Brand is a logo,symbol,color,sign used by a company to differentiate its products and services from the others in the market.
Positioning is a strategy of placing the brand in the consumer's mind through the unique features of the brand.
Therefore, brand positioning means to place the unique characteristics of a brand in the minds of the consumers.
Brand positioning helps in maximizing the brand value and customer relevancy.
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