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Packaging Packaging: how a product is packed in a container or wrapper. Businesses pay attention to packaging as it is one of the first aspects of a product that customers will see and can influence their buying decision Examples Characteristics Functions of packaging Provides information about the product and instructions on its use Coca-Cola Unique packaging creates instant recognition and helps capture the attention of customers Protects and prevents damage, spoilage and tampering Protect the product against possible damage during transportation, or spoilage through contamination and tampering Food products are kept fresh and protected against spoilage when packed in vacuum-sealed bags Makes the product easier or safer to use Saves space and makes the product easier to handle Prevents shoplifting Batteries Thumb drives Support Services Enhances a product by providing customers with additional benefits such as convenience and peace of mind. i.e. customer service hotline, delivery and installation, warranty and repair, exchange or refund, customisation Ikea

Packaging Packaging: how a product is packed in a container or wrapper. Businesses pay attention to packaging as it is one of the first aspects of a product that customers will see and can influence their buying decision Examples Characteristics Functions of packaging Provides information about the product and instructions on its use Coca-Cola Unique packaging creates instant recognition and helps capture the attention of customers Protects and prevents damage, spoilage and tampering Protect the product against possible damage during transportation, or spoilage through contamination and tampering Food products are kept fresh and protected against spoilage when packed in vacuum-sealed bags Makes the product easier or safer to use Saves space and makes the product easier to handle Prevents shoplifting Batteries Thumb drives Support Services Enhances a product by providing customers with additional benefits such as convenience and peace of mind. i.e. customer service hotline, delivery and installation, warranty and repair, exchange or refund, customisation Ikea

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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t to trian x. y. 12 E mentor ma Packaging Packaging: how a product is packed in a container or wrapper. Businesses pay attention to packaging as it is one of the first aspects of a product that customers will see and can influence their buying decision Examples Characteristics Functions of packaging Provides information about the product and instructions on its use Coca-Cola Unique packaging creates instant recognition and helps capture the attention of customers Protects and prevents damage, spoilage and tampering Protect the product against possible damage during transportation, or spoilage through contamination and tampering Food products are kept fresh and protected against spoilage when packed in vacuum-sealed bags Makes the product easier or safer to use Saves space and makes the product easier to handle Prevents shoplifting Batteries Thumb drives Support Services Enhances a product by providing customers with additional benefits such as convenience and peace of mind. i.e. customer service hotline, delivery and installation, warranty and repair, exchange or refund, customisation Ikea
Transcribed Image Text:t to trian x. y. 12 E mentor ma Packaging Packaging: how a product is packed in a container or wrapper. Businesses pay attention to packaging as it is one of the first aspects of a product that customers will see and can influence their buying decision Examples Characteristics Functions of packaging Provides information about the product and instructions on its use Coca-Cola Unique packaging creates instant recognition and helps capture the attention of customers Protects and prevents damage, spoilage and tampering Protect the product against possible damage during transportation, or spoilage through contamination and tampering Food products are kept fresh and protected against spoilage when packed in vacuum-sealed bags Makes the product easier or safer to use Saves space and makes the product easier to handle Prevents shoplifting Batteries Thumb drives Support Services Enhances a product by providing customers with additional benefits such as convenience and peace of mind. i.e. customer service hotline, delivery and installation, warranty and repair, exchange or refund, customisation Ikea
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