P. During the selection processes for a new departmental secretary, two highly qualified female applicants were shortlisted for interview for which one would be selected. At the interview it turned out that one of the ladies was light-skinned, and the other dark in complexion. Still holding on to his belief that light-skinned female subordinates are' disrespectful and lazy, Elikem, who had to makc a final decision, selected the dark-skinned candidate although she was not as good as the light-skinned applicant. The attitude of Elikem is an example of a personal bias termed:

P. During the selection processes for a new departmental secretary, two highly qualified female applicants were shortlisted for interview for which one would be selected. At the interview it turned out that one of the ladies was light-skinned, and the other dark in complexion. Still holding on to his belief that light-skinned female subordinates are' disrespectful and lazy, Elikem, who had to makc a final decision, selected the dark-skinned candidate although she was not as good as the light-skinned applicant. The attitude of Elikem is an example of a personal bias termed:

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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