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Oliver owns a chain of retail stores and is discussing store performance and sales with one of his managers, Madeline. They are worried about the sales of several categories in a few of the stores. Despite packing the aisles where those categories are with stock and specials, they're not really responding. Which law of shopping can best explain this shopping behaviour? O a. The eighth empirical law - shoppers have been trained to buy on special O b. The second empirical law - mental and physical availability O c. The ninth empirical law - space O d. The seventh empirical law - colours and symbols

Oliver owns a chain of retail stores and is discussing store performance and sales with one of his managers, Madeline. They are worried about the sales of several categories in a few of the stores. Despite packing the aisles where those categories are with stock and specials, they're not really responding. Which law of shopping can best explain this shopping behaviour? O a. The eighth empirical law - shoppers have been trained to buy on special O b. The second empirical law - mental and physical availability O c. The ninth empirical law - space O d. The seventh empirical law - colours and symbols

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Oliver owns a chain of retail stores and is discussing store performance and sales with one of his managers, Madeline. They are worried about the sales of several categories in a few of the stores. Despite packing the aisles where those categories are with stock and specials, they're not really responding. Which law of shopping can best explain this shopping behaviour? O a. The eighth empirical law - shoppers have been trained to buy on special O b. The second empirical law - mental and physical availability Oc. The ninth empirical law-space O d. The seventh empirical law - colours and symbols
Transcribed Image Text:Oliver owns a chain of retail stores and is discussing store performance and sales with one of his managers, Madeline. They are worried about the sales of several categories in a few of the stores. Despite packing the aisles where those categories are with stock and specials, they're not really responding. Which law of shopping can best explain this shopping behaviour? O a. The eighth empirical law - shoppers have been trained to buy on special O b. The second empirical law - mental and physical availability Oc. The ninth empirical law-space O d. The seventh empirical law - colours and symbols
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