No. 3: Many cosmetics company advertise their products with glamorous models as agents. The implicit message is to create an association between their products and beauty in minds of consumers and projecting beautiful models as more successful. This trend has put many psychologically weak people under stress.Do you think it is ethical to portray beauty as the only outcome of cosmetic products?What reasons other than glamor can be used in advertisements for attracting people for buying and using cosmetics?

There is always a controversy in terms of promotion of beauty products which is against racial…

Answered: No. 3: Many cosmetics company advertise…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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No. 3: Many cosmetics company advertise their products with glamorous models as agents. The implicit message is to create an association between their products and beauty in minds of consumers and projecting beautiful models as more successful. This trend has put many psychologically weak people under stress.
Do you think it is ethical to portray beauty as the only outcome of cosmetic products?
What reasons other than glamor can be used in advertisements for attracting people for buying and using cosmetics?

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