14Nikoli sells athletic shoes and is struggling to generate sales. When he meets with a marketing consultant, the consultant tells him that his customer's journey is undefined, which is whyNikoli is struggling to make sales. After reevaluating the third stage of the customer journey, what should Nikoli provide to customers to ensure that they move successfully through stage 4?ооооSearchable information about his shoes onlineAlternatives to his shoes onlineA competitive discount for his shoesA comprehensive guide on how to buy shoes online

Customer is a person who will purchase the product or service from the company. They will take part…

Answered: Nikoli sells athletic shoes and is…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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The major pencil manufacturers: O Created the adult coloring market segment with clever new product and marketing O Were surprised to discover the market when they started running out of colored pencil supply O Were surprised to discover the adult coloring market but created coloring web sites where they present picture galleries of customer colorings and services that transfer a customers colorings into framed art and onto cushion fabric. the colrings
MARKET SEGMENTS Convenience driven consumers These are consumers that are looking to simplify the purchase, or its process, and are primarily seeking the benefit of convenience. Budget conscious shoppers These consumers may make their purchase decision based on the lowest price, or select the product that represents the best value for money. Focus on quality This is a segment of consumers who are interested in higher quality products and services. Many consumers in this segment believe that buying higher quality represents better value over time. Rational, value for money The consumers in this market segment are more involved in the purchase decision and look to make decisions on a “best product solution” basis. Attracted to strong brands This market segment is less involved in their purchase decision, and will rely upon a strong brand to guide their purchase decision. Environmentally aware This is an emerging segment consisting of people who take into account the…
What were the top 3 associations that SFA led to in the minds of customers concerning the salesperson? Satisfaction with the salesperson, information, and product knowledge Trust in the salesperson, market knowledge, and responsiveness Professionalism, information, and market knowledge Information, understanding and anticipating needs, and decision making
HBRCOA17: Analytics competitors use predictive modeling to identify O most profitable customers customers with most potential customers most likely to close accounts none of these all of these
If a consumer is at the point where she asks the opinion of friends, reviews customer ratings, and pays close attention to advertising about a product she’s thinking about purchasing, she’s likely in the _______________stage of the buying decision process. A. information search B. problem recognition C. postpurchase behavior D. evaluation of alternatives E. purchase decision
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3 What are the characteristics (e.g., age, income, edu- cation) of the target market customers for the follow- ing products or services? (a) National Geographic magazine, (b) Chobani Greek Yogurt, (c) New York Giants football team, and (d) Facebook.
Which marketing discusses about the interaction between company employees and customer in service triangle? O a. Interactive marketing O b. Internal marketing Oc External marketing O d. All the options are correct
MARKET SEGMENTS Convenience driven consumers These are consumers that are looking to simplify the purchase, or its process, and are primarily seeking the benefit of convenience. Budget conscious shoppers These consumers may make their purchase decision based on the lowest price, or select the product that represents the best value for money. Focus on quality This is a segment of consumers who are interested in higher quality products and services. Many consumers in this segment believe that buying higher quality represents better value over time. Rational, value for money The consumers in this market segment are more involved in the purchase decision and look to make decisions on a “best product solution” basis. Attracted to strong brands This market segment is less involved in their purchase decision, and will rely upon a strong brand to guide their purchase decision. Environmentally aware This is an emerging segment consisting of people who take into account the…

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