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Multiple Choice number of purchases level of awareness times 100 number of paying customers in the last year total number of customer actions number of different messages used as content

Multiple Choice number of purchases level of awareness times 100 number of paying customers in the last year total number of customer actions number of different messages used as content

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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On social media, the customer engagement rate can be calculated as the _______ divided by the total number of impressions or followers, as applicable to the site being measured. **Multiple Choice:** - ☐ number of purchases - ☐ level of awareness times 100 - ☐ number of paying customers in the last year - ☐ total number of customer actions - ☐ number of different messages used as content
Transcribed Image Text:On social media, the customer engagement rate can be calculated as the _______ divided by the total number of impressions or followers, as applicable to the site being measured. **Multiple Choice:** - ☐ number of purchases - ☐ level of awareness times 100 - ☐ number of paying customers in the last year - ☐ total number of customer actions - ☐ number of different messages used as content
**Question:** In social interactions, a favorable image is affected by the degree of self-disclosure of a person’s thoughts, feelings, likes, and dislikes. Greater self-disclosure is likely to ________ one’s influence on those reached. **Multiple Choice:** - ○ decrease - ○ not affect - ○ undermine - ○ manipulate - ○ increase **Instructions:** Select the best option that completes the sentence, considering the role of self-disclosure in social interactions.
Transcribed Image Text:**Question:** In social interactions, a favorable image is affected by the degree of self-disclosure of a person’s thoughts, feelings, likes, and dislikes. Greater self-disclosure is likely to ________ one’s influence on those reached. **Multiple Choice:** - ○ decrease - ○ not affect - ○ undermine - ○ manipulate - ○ increase **Instructions:** Select the best option that completes the sentence, considering the role of self-disclosure in social interactions.
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