On social media, the customer engagement rate can be calculated as the _______ divided by the total number of impressions or followers, as applicable to the site being measured.**Multiple Choice:**- ☐ number of purchases- ☐ level of awareness times 100- ☐ number of paying customers in the last year- ☐ total number of customer actions- ☐ number of different messages used as content **Question:**In social interactions, a favorable image is affected by the degree of self-disclosure of a person’s thoughts, feelings, likes, and dislikes. Greater self-disclosure is likely to ________ one’s influence on those reached.**Multiple Choice:**- ○ decrease- ○ not affect- ○ undermine- ○ manipulate- ○ increase**Instructions:**Select the best option that completes the sentence, considering the role of self-disclosure in social interactions.

The engagement ratio is the total number of customers, who are getting engaged with the website…

Answered: Multiple Choice number of purchases…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Multiple Choice number of purchases level of awareness times 100 number of paying customers in the last year total number of customer actions number of different messages used as content