M/s. Reliable Incorporates are in the business of Garment Manufacturing. The company is known for its creative and unique designs. The company has local, national and international presence. The product categories of the company comprise of formals, casuals, suits, designer wears and wedding outfits with the brand name as “RI”. “For success of any business organization, the most important factor in marketing mix is Location, Location, Location (Place/Distribution)” Assuming the fact, list down the various methods of channel distribution strategies and advise one such strategy for M/s. Reliable Incorporates with appropriate views?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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M/s. Reliable Incorporates are in the business of Garment Manufacturing. The company
is known for its creative and unique designs. The company has local, national and
international presence. The product categories of the company comprise of formals,
casuals, suits, designer wears and wedding outfits with the brand name as “RI”.

“For success of any business organization, the most important factor in marketing mix is
Location, Location, Location (Place/Distribution)” Assuming the fact, list down the
various methods of channel distribution strategies and advise one such strategy for M/s.
Reliable Incorporates with appropriate views?

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