Mr. Ram has just initiated his own Ecommerce platform grodeli in Nepal. He have envisioned huge growth in the coming years and are planning for head on assault on the industry leaders Daraz & Merokirana, both are well established brands in Nepal with a large customer base across Nepal. Grodeli on the other hand only operates in Kathmandu. Grodeli aims to become the market leader with in the next 5 years. So detail out the objectives, identification of customers, controllable and uncontrollable variables of grodeli with proper explanation.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Mr. Ram has just initiated his own Ecommerce platform grodeli in Nepal. He have envisioned huge growth in the coming years and are planning for head on assault on the industry leaders Daraz & Merokirana, both are well established brands in Nepal with a large customer base across Nepal. Grodeli on the other hand only operates in Kathmandu.

Grodeli aims to become the market leader with in the next 5 years. So detail out the objectives, identification of customers, controllable and uncontrollable variables of grodeli with proper explanation. 

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