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Mike is 40 years old. He had lunch every day at Bakers Square restaurant until it went out of business. He recognizes now that the will have to find a new place for lunch. What type of adopter can Mike be classified as? Multiple Choice O early adopt laggard innovator

Mike is 40 years old. He had lunch every day at Bakers Square restaurant until it went out of business. He recognizes now that the will have to find a new place for lunch. What type of adopter can Mike be classified as? Multiple Choice O early adopt laggard innovator

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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O O O O O early adopter laggard innovator A late majority early majority
Transcribed Image Text:O O O O O early adopter laggard innovator A late majority early majority
Mike is 40 years old. He had lunch every day at Bakers Square restaurant until it went out of business. He recognizes now that he will have to find a new place for lunch. What type of adopter can Mike be classified as? Multiple Choice early adopt laggard neip save & Exit innovator Subm
Transcribed Image Text:Mike is 40 years old. He had lunch every day at Bakers Square restaurant until it went out of business. He recognizes now that he will have to find a new place for lunch. What type of adopter can Mike be classified as? Multiple Choice early adopt laggard neip save & Exit innovator Subm
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