2. Your friend Sam is always in the know about new gadgets coming out. He always has the latestand greatest cell phone. Which of the following types of adopters best describes Sam?O early adopterO innovatorO early-majority adopterO laggard

Every product goes through phases of growth. First is the phase of introduction, then comes growth…

Answered: 2. Your friend Sam is always in the…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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2. Your friend Sam is always in the know about new gadgets coming out. He alway and greatest cell phone. Which of the following types of adopters best describes O early adopter O innovator O early-majority adopter