McDonald’s introduced, between 2015 and 2016, a new gourmet burger service called “Create Your Taste” (CYT) where customers were able to choose all ingredients of their gourmet meal which would be delivered as a ‘table service’. Which generic competitive strategy was deployed in this case? (Multiple answers possible) a.Focused differentiation b.Focused low-cost c.Low-cost provider d.Best-cost provider e.Broad differentiation
McDonald’s introduced, between 2015 and 2016, a new gourmet burger service called “Create Your Taste” (CYT) where customers were able to choose all ingredients of their gourmet meal which would be delivered as a ‘table service’. Which generic competitive strategy was deployed in this case? (Multiple answers possible) a.Focused differentiation b.Focused low-cost c.Low-cost provider d.Best-cost provider e.Broad differentiation
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
McDonald’s introduced, between 2015 and 2016, a new gourmet burger service called “Create Your Taste” (CYT) where customers were able to choose all ingredients of their gourmet meal which would be delivered as a ‘table service’. Which generic competitive strategy was deployed in this case? (Multiple answers possible)
a.Focused differentiation
b.Focused low-cost
c.Low-cost provider
d.Best-cost provider
e.Broad differentiation
Expert Solution
This question has been solved!
Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.
This is a popular solution!
Trending now
This is a popular solution!
Step by step
Solved in 2 steps
Recommended textbooks for you
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning