Match the description to the type of generic strategy in the framework proposed by Michael Porter (1985). Once you click Check, the correct matches will remain in place, while the wrong matches will return blank. Generic Strategy []] Differentiation focus Description Competitive advantage comes from selling a differentiated product or service (e.g. a better-quality product with some unique features compared to rivals) to a broad market (e.g. many customer segments and/or broad geographic area). Competitive advantage comes from having lower costs than competitors across a wide market. By adopting this strategy, a firm aims to sell a lower cost product to a broad market (e.g. many customer segments and/or a broad geographic area). The strategy of offering an undifferentiated product or service to a small segment or in a restricted geographical area. Competitive advantage comes from a product/service that is unique in some way to rivals and is targeted at a particular market niche. In this case, a high-quality product with some unique features is sold to a narrow customer segment and/or in a small geographic area. Broad differentiation Cost focus Cost leadership
Match the description to the type of generic strategy in the framework proposed by Michael Porter (1985). Once you click Check, the correct matches will remain in place, while the wrong matches will return blank. Generic Strategy []] Differentiation focus Description Competitive advantage comes from selling a differentiated product or service (e.g. a better-quality product with some unique features compared to rivals) to a broad market (e.g. many customer segments and/or broad geographic area). Competitive advantage comes from having lower costs than competitors across a wide market. By adopting this strategy, a firm aims to sell a lower cost product to a broad market (e.g. many customer segments and/or a broad geographic area). The strategy of offering an undifferentiated product or service to a small segment or in a restricted geographical area. Competitive advantage comes from a product/service that is unique in some way to rivals and is targeted at a particular market niche. In this case, a high-quality product with some unique features is sold to a narrow customer segment and/or in a small geographic area. Broad differentiation Cost focus Cost leadership
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
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Transcribed Image Text:Match the description to the type of generic strategy in the framework proposed by Michael Porter
(1985). Once you click Check, the correct matches will remain in place, while the wrong matches will
return blank.
Generic Strategy
||||
Differentiation focus
Description
Competitive advantage comes from selling a differentiated product or
service (e.g. a better-quality product with some unique features compared
to rivals) to a broad market (e.g. many customer segments and/or broad
geographic area).
Competitive advantage comes from having lower costs than competitors
across a wide market. By adopting this strategy, a firm aims to sell a lower
cost product to a broad market (e.g. many customer segments and/or a
broad geographic area).
The strategy of offering an undifferentiated product or service to a small
segment or in a restricted geographical area.
Competitive advantage comes from a product/service that is unique in
some way to rivals and is targeted at a particular market niche. In this case,
a high-quality product with some unique features is sold to a narrow
customer segment and/or in a small geographic area.
Broad differentiation
Cost focus
Cost leadership
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