Keurig in the maker of single-serve coffee machines. The product uses pods and makes a cup of coffee in multiple sizes and levels of strength. It is simple to operate, and the market is filled with many varieties of coffee pods (and tea) from different vendors. Employ the value proposition canvas to explain why Keurig products have been so successful in the market. If you do not know Keurig, it is fine to read about it online to understand the product and what they offer to customers. Do not research a value proposition canvas for Keurig; I will know if you use online sources for that. You do not have to build the framework, but you must describe elements and the relationship between them.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Keurig in the maker of single-serve coffee machines. The product uses pods and
makes a cup of coffee in multiple sizes and levels of strength. It is simple to
operate, and the market is filled with many varieties of coffee pods (and tea) from
different vendors. Employ the value proposition canvas to explain why Keurig
products have been so successful in the market. If you do not know Keurig, it is
fine to read about it online to understand the product and what they offer to
customers. Do not research a value proposition canvas for Keurig; I will know if
you use online sources for that. You do not have to build the framework, but you
must describe elements and the relationship between them. 

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