Match each of the options above to the items below.A potential customer is met at a trade show.A salesperson researches the potential customer.A potential customer is contacted by a salesperson.A salesperson matches the benefits of the company's products to the customer needs.A salesperson introduces the customer to the engineer to answer technical questions.A salesperson gets the sales order.A salesperson makes regular visits to the customer after the sale.357261 This activity is important because it emphasizes the steps in the personal selling process and what actually happens in those stepsPersonal selling is the face-to-face presentation and promotion of goods and services, including the salesperson's search for new prospects and follow-up service after the sale. Effective selling is not simply a matter of persuading others to buy. In fact, it is more accurately described today as helpingothers satisfy their wants and needs. The best way to understand personal selling is to go through the seven-step selling process. The selling processvaries somewhat among different goods and services, but the general idea stays the same. The goal of a salesperson is to help the buyer buy and makesure the buyer is satisfied after the sale.Instructions: Review each step in the selling process and match it with the appropriate activity exampleFollow UpPreapproachApproachClose the Sale37Prospect andQualifyAnswer ObjectionsMake aPresentation

INTRODUCTION - Personal selling is an essential part of any business that involves direct…

Answered: Match each of the options above to the…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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