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Purchasing specifications Multiple Choice O often simply include a brand name or part number when purchasing requirements are especially complicated. tend to be detailed for services, as compared to goods, because services are usually performed before they're purchased. tend to be detailed for services, as compared to goods, because services are more standardized than goods. are often simple for manufactured items with highly standardized quality. are generally completed by the selling organization.

Purchasing specifications Multiple Choice O often simply include a brand name or part number when purchasing requirements are especially complicated. tend to be detailed for services, as compared to goods, because services are usually performed before they're purchased. tend to be detailed for services, as compared to goods, because services are more standardized than goods. are often simple for manufactured items with highly standardized quality. are generally completed by the selling organization.

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Purchasing specifications

Purchasing specifications Multiple Choice often simply include a brand name or part number when purchasing requirements are especially complicated. tend to be detailed for services, as compared to goods, because services are usually performed before they're purchased. tend to be detailed for services, as compared to goods, because services are more standardized than goods. are often simple for manufactured items with highly standardized quality. are generally completed by the selling organization.
Transcribed Image Text:Purchasing specifications Multiple Choice often simply include a brand name or part number when purchasing requirements are especially complicated. tend to be detailed for services, as compared to goods, because services are usually performed before they're purchased. tend to be detailed for services, as compared to goods, because services are more standardized than goods. are often simple for manufactured items with highly standardized quality. are generally completed by the selling organization.
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