The marginal out-of-pocket dollar cost to a patient of visiting a dentist when the patient's bill will be paid entirely by insurance is a. the same as if the patient had no insurance. b. the value of the care not received by some other patient who couldn't get an appointment. C. zero. d. zero only if the patient does not pay the insurance premiums.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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The marginal out-of-pocket dollar cost to a patient of visiting a dentist when the patient's
bill will be paid entirely by insurance is
a. the same as if the patient had no insurance.
b. the value of the care not received by some other patient who couldn't get an
appointment.
C.
zero.
d. zero only if the patient does not pay the insurance premiums.
Transcribed Image Text:The marginal out-of-pocket dollar cost to a patient of visiting a dentist when the patient's bill will be paid entirely by insurance is a. the same as if the patient had no insurance. b. the value of the care not received by some other patient who couldn't get an appointment. C. zero. d. zero only if the patient does not pay the insurance premiums.
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