Maryann is visiting Germany for the first time and she would like to take some guided tours but doesn’t know what is available. After doing some research, she finds a walking tour of Munich that fits her schedule and budget, imagines herself taking the tour, and decides to buy it. But to be safe, she then asks her friend what she thinks about the tour. Maryann has used the ________ process to make a decision.

Maryann is visiting Germany for the first time and she would like to take some guided tours but doesn’t know what is available. After doing some research, she finds a walking tour of Munich that fits her schedule and budget, imagines herself taking the tour, and decides to buy it. But to be safe, she then asks her friend what she thinks about the tour. Maryann has used the ________ process to make a decision.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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