nical Communication - Quizzes and ExamsMy courses / ENGL2100 / Quiz 2 / Quiz 2 PracticeMatch each definition with its appropriate term- A notation that informs the recipient of the letter that there are otherChoose...materials comprised in the letter.Choose...- Having great, positive energy and passion for doing something.Recruitment ConsultancyExternal Referral- It details the job scope, salary, benefits and major responsibilities ofCVcompany personnel.Enclosure- A person who is employed in a company that recommends a job applicantto the management for possible employment.Job AdCareer Guidance OfficeInternal ReferralPositive Attitude- Provides paid services to assist unemployed individuals to find jobs.EnthusiasmContractFill in the gaps by dragging and dropping the correct words:(2.5 Marks)NG 4)25°C pile

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Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Which of the following is the correct order for the information that appears in an APA style reference? Select one: a. (year). Title of the work. Last Name, F. M. Publication Data. b. Title of the work. (year). Publication Data. Last Name, F. M. c. Last Name, F. M. (year). Title of the work. Publication Data. d. Publication Data. Title of the work. (year). Last Name, F. M.
Select a client to create an advertising plan for. Write the plan in anticipation of it being reviewedby the client. The writing should be professional and objective, including writing in thirdperson (e.g. avoiding referring to “I”, “we” and “our”). The client must be a real business or non-profit organization that is small to mid-size, or abusiness you are considering starting. What is the client, including the business objectives they are trying to achieve. Forexample, what industry are they in? How many employees do they have? How manylocations?• Describe your client’s target customers/segments (see page 95 in the textbook for anexplanation of segments).
______ is a means of displaying or graphing, in two or more dimensions, where the products, brands, or groups of products are located (relatively) in customers' minds. a. Beta testing b. Concept testing c. Perceptual mapping d. Focus grouping
Commissions are normally one- off lump sums paid to employees who have performed well. * O True O False Public relations involve efforts to establish and maintain a good image for a company and its products with the general public. * True O False 58
When a sales executive is interacting with potential customers, it is important to get a clear picture of what the prospect expect. The salesman should NOT ________. a. Argue with the prospect b. Avoid the use of jargon c. Listen carefully to what is being said d. Understand what is needed and interest
Marketers do not breach customer privacy by O a. Selling their data bases to unscrupulous third parties O b. Sending unwanted and undesired calls/ messages Oc. Ensuring the OPT IN is ticked while agreeing to terms and conditions Od. Seeking customer permission before sending advertising messages
Que1-What are the steps to effective employer branding? Que2-According to what we reviewed in class, A)what are the most six ways to find a job in Canada and B) rank them in order of most effective ie. (1st, 2nd, 3rd, etc.). Que3-Give two examples of employer branding? Que4-What are four objectives the interviewer has when conducting an interview?
33- Someone exhibits key characteristics towards your product that lend them to being a ____________ in sales. a. Suspect b. Loyal customer c. Prospect d. Customer
5- Which one of the following options is NOT a function of a sales manager? a. Selection of the sales force. b. Motivating the sales force c. Training the sales force d. Paying the salaries of the sales force.
48- A verbal misrepresentation made about products intended to take advantage of customers in some way is called? a. Integrity b. Hoarding c. Trickery d. Riba
44- Which source of sales lead simply involves knocking on doors and asking if there is a need for the product? a. Cold calling b. Market monitoring c. Prospect initiated d. Networking
The recruitment and selection are important components of implementing the O a. Sales strategy O b. Sales gallery c. Sales budget O d. Sales forecast

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