Marketing Research is the investigation of any issues related to the communication and reach to the market O True O False

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Marketing Research is the investigation of any issues related to the communication
and reach to the market
O True
O False
Tourism statistics are collected by destinations to:
a. To evaluate the ideal consumer for the destination
b. Measure performance to compare a region to the world
c. Basis for decision making and policy formulation
Od. Measure performance between one destination to the other
e. Evaluate the scope and trends in the industry
81°F Clear.
?
(1)
Transcribed Image Text:Marketing Research is the investigation of any issues related to the communication and reach to the market O True O False Tourism statistics are collected by destinations to: a. To evaluate the ideal consumer for the destination b. Measure performance to compare a region to the world c. Basis for decision making and policy formulation Od. Measure performance between one destination to the other e. Evaluate the scope and trends in the industry 81°F Clear. ? (1)
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