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..and as rosy time passed, Rosy realized that all her efforts to start a successful online business went in vein and was not enough; hence she started questioning herself "what went wrong?" Rosy discovered that since she is in the service sector, she had to focus on satisfying the customer, his/her needs and wants, in other words, she needed to shift her attention from solely focusing on her services offered online to her customers and try to create a bond with them. You are now in a position to lecture Rosy about " customer relationship management" using theories and backing them with examples and succes stories(via secondary data) A) lecture Rosy about CRM 1.0 and CRM 2.0 and how CRM evolved by evolving social media? Give examples of how businesses shifted after using social media and how it affected their customers relationships.

..and as rosy time passed, Rosy realized that all her efforts to start a successful online business went in vein and was not enough; hence she started questioning herself "what went wrong?" Rosy discovered that since she is in the service sector, she had to focus on satisfying the customer, his/her needs and wants, in other words, she needed to shift her attention from solely focusing on her services offered online to her customers and try to create a bond with them. You are now in a position to lecture Rosy about " customer relationship management" using theories and backing them with examples and succes stories(via secondary data) A) lecture Rosy about CRM 1.0 and CRM 2.0 and how CRM evolved by evolving social media? Give examples of how businesses shifted after using social media and how it affected their customers relationships.

Practical Management Science
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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..and as rosy time passed, Rosy realized that all her efforts to start a successful online business went in vein and was not enough; hence she started questioning herself "what went wrong?" Rosy discovered that since she is in the service sector, she had to focus on satisfying the customer, his/her needs and wants, in other words, she needed to shift her attention from solely focusing on her services offered online to her customers and try to create a bond with them. You are now in a position to lecture Rosy about " customer relationship management" using theories and backing them with examples and succes stories(via secondary data) A) lecture Rosy about CRM 1.0 and CRM 2.0 and how CRM evolved by evolving social media? Give examples of how businesses shifted after using social media and how it affected their customers relationships.
Transcribed Image Text:..and as rosy time passed, Rosy realized that all her efforts to start a successful online business went in vein and was not enough; hence she started questioning herself "what went wrong?" Rosy discovered that since she is in the service sector, she had to focus on satisfying the customer, his/her needs and wants, in other words, she needed to shift her attention from solely focusing on her services offered online to her customers and try to create a bond with them. You are now in a position to lecture Rosy about " customer relationship management" using theories and backing them with examples and succes stories(via secondary data) A) lecture Rosy about CRM 1.0 and CRM 2.0 and how CRM evolved by evolving social media? Give examples of how businesses shifted after using social media and how it affected their customers relationships.
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