Answered: In your groups select a newly launched…

Practical Management Science

6th Edition

ISBN:9781337406659

Author:WINSTON, Wayne L.

Publisher:WINSTON, Wayne L.

Chapter2: Introduction To Spreadsheet Modeling

Section: Chapter Questions

Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...

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In your groups select a newly launched product that has come to market in last six months and comment on its strategic plan and marketing management process. You are required to elaborate the portfolio of the company to which that product belongs in the light of’ ‘Holistic Marketing’. It is highly recommended that you stay in the FMCG category (Food, Personal care & care) so you gain understanding regarding your project. Your write up shall be a manager’s commentary on activities undertaken for marketing management process from strategy to launch and pinpoint the efforts undertaken to firstly develop a marketing plan strategy with clear objectives in mind. Later you will discuss its implementation through the marketing mix. Note: • You are reminded that this assignment shall purely be a group effort and anyone who does not participate should not be mentioned on the front page. The front page shall carry the names of the group members. • You will be rewarded for your analysis and not only reproducing the facts in the brief.

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