Answered: Consumers have become increasingly…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Related questions

Question

Consumers have become increasingly aware of the amount of packaging
that is used for certain products and the possible environmental impact
of disposing of packaging materials into the natural environment.
Choose a product that you believe should change its packaging. How
would you change the packaging? Do you feel these changes would
make the product more desirable for consumers?

Expert Solution

Introduction

Marketing is a vast topic including various areas like packaging, positioning, promotion, pricing, branding, advertising, marketing research, personal sales, etc. Packaging is an important marketing element.

It helps in promotion. These Promotional Activities helps the company to create an urgency in customers to make the purchase. Other promotion activities include discounts, right position in the shelf of the Mart, coupons, etc.