Marketing Lab: Disney and Surge Pricing Pricing; Basis for pricing; Pricing objectives; Pricing strategy Name:________________________________ Please answer each of the following questions as completely as possible while watching the video. Your answer should not exceed the space provided below each question. The writing style should follow Times new Roman 12 point font size single spacing. 1. What basis of pricing is Disney planning to adopt? Why? 2. Based on the commercial, what do you think is Disney’s pricing objective for adopting surge-based pricing? 3. What type of pricing strategy do you think Disney will adopt if it embraces surge pricing?

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Financial decisions

Financial decisions are important choices that individuals and businesses make about how to use their money. Financial decisions can impact a person or company's short-term and long-term financial stability. Decisions like whether to save, invest, or spend money, whether to take on debt or what kind of insurance to purchase, are some common financial decisions. Decisions on how to manage risks, such as the risk of losing money if investments do not perform as expected or the risk of not having enough money saved for retirement, are also a part of financial decision-making.