What is your product? What variations in flavor, size, or style, if available, will be available to target those specific customers? Provide a at least half-page product concept sheet, which provides a visualization of the product with a one- or two paragraph descriptions of the product. any creativity to prepare an appealing product concept sheet. • what can be a comprehensive international product component analysis and make standardization/adaptation decisions. • What can be one proposed branding strategy?
a group has been recruited by General Mills Inc. (GMI) to market a Chicken Noodle with oyster crackers Progresso toppers product for family. oriented adults, age 35-50 years old market. The product is scheduled to be test marketed in Tokyo, Japan, within 6 months of proposal acceptance. If succeeded, the product may be introduced to the rest of the region.
question
•What is your product? What variations in
flavor, size, or style, if available, will be
available to target those specific customers?
Provide a at least half-page product concept
sheet, which provides a visualization of the
product with a one- or two paragraph
descriptions of the product. any creativity to
prepare an appealing product concept sheet.
• what can be a comprehensive international
product component analysis and make
standardization/adaptation decisions.
• What can be one proposed branding
strategy?
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