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Assignment: This week we examine product and service strategies. One issue with products/services is they may fail to update to current technology or consumer needs. This week we are going to examine how an outdated/bad product was initially developed and what need it served. Then define how the current needs/technologies have changed with respect to the product/service. Finally, redesign the product/service to the current needs/technology. The steps for the assignment are: 1. Recreate the requirements gathering process that could have led to the outdated/bad design of the product. 2. Define how modern day requirements would change the product. 3. Redesign the product. Based on your redesign, how long do you estimate the product life cycle to be before another redesign/update is needed? Assignment format: Using a well-organized Word document, answer the three questions above. Please make sure to use headings to separate the three parts of the assignment. This paper is to be written in APA format.

Assignment: This week we examine product and service strategies. One issue with products/services is they may fail to update to current technology or consumer needs. This week we are going to examine how an outdated/bad product was initially developed and what need it served. Then define how the current needs/technologies have changed with respect to the product/service. Finally, redesign the product/service to the current needs/technology. The steps for the assignment are: 1. Recreate the requirements gathering process that could have led to the outdated/bad design of the product. 2. Define how modern day requirements would change the product. 3. Redesign the product. Based on your redesign, how long do you estimate the product life cycle to be before another redesign/update is needed? Assignment format: Using a well-organized Word document, answer the three questions above. Please make sure to use headings to separate the three parts of the assignment. This paper is to be written in APA format.

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Assignment: This week we examine product and service strategies. One issue with products/services is they may fail to update to current technology or consumer needs. This week we are going to examine how an outdated/bad product was initially developed and what need it served. Then define how the current needs/technologies have changed with respect to the product/service. Finally, redesign the product/service to the current needs/technology. The steps for the assignment are: 1. Recreate the requirements gathering process that could have led to the outdated/bad design of the product. 2. Define how modern day requirements would change the product. 3. Redesign the product. Based on your redesign, how long do you estimate the product life cycle to be before another redesign/update is needed? Assignment format: Using a well-organized Word document, answer the three questions above. Please make sure to use headings to separate the three parts of the assignment. This paper is to be written in APA format.
Transcribed Image Text:Assignment: This week we examine product and service strategies. One issue with products/services is they may fail to update to current technology or consumer needs. This week we are going to examine how an outdated/bad product was initially developed and what need it served. Then define how the current needs/technologies have changed with respect to the product/service. Finally, redesign the product/service to the current needs/technology. The steps for the assignment are: 1. Recreate the requirements gathering process that could have led to the outdated/bad design of the product. 2. Define how modern day requirements would change the product. 3. Redesign the product. Based on your redesign, how long do you estimate the product life cycle to be before another redesign/update is needed? Assignment format: Using a well-organized Word document, answer the three questions above. Please make sure to use headings to separate the three parts of the assignment. This paper is to be written in APA format.
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