[Kim] Kim Kardashian has just opened a law firm. Kim's firm focuses on defamation suits in the fashion and entertainment industries. The firm does a good job in providing quality and timely legal services to a variety of clients. Because of the stress Kim's clients can experience while dealing with their legal problems, Kim has an on-site spa and a therapist to help her clients feel comfortable and relaxed. What level of service is represented by the spa and therapist?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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[Kim] Kim Kardashian has just opened a law firm. Kim's firm focuses on defamation suits in the
fashion and entertainment industries. The firm does a good job in providing quality and timely legal
services to a variety of clients. Because of the stress Kim's clients can experience while dealing with
their legal problems, Kim has an on-site spa and a therapist to help her clients feel comfortable and
relaxed. What level of service is represented by the spa and therapist?
O Tangible Service
O Potential Service
O Expected Service
O Core Service
O Augmented Service
Transcribed Image Text:[Kim] Kim Kardashian has just opened a law firm. Kim's firm focuses on defamation suits in the fashion and entertainment industries. The firm does a good job in providing quality and timely legal services to a variety of clients. Because of the stress Kim's clients can experience while dealing with their legal problems, Kim has an on-site spa and a therapist to help her clients feel comfortable and relaxed. What level of service is represented by the spa and therapist? O Tangible Service O Potential Service O Expected Service O Core Service O Augmented Service
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