What company would fit a generic strategy of focused differentiation?Jiffy LubeBessemer TrustWalmartTarget

A differentiation strategy is a methodology organizations create by giving clients something novel,…

Answered: Jiffy Lub Bessem

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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The case of the Inflammation mystery 1. The Case of the Inflammation mystery as a horror flick, it might be called "The Rash." Scenario: On United African Airlines (UAA) flights over Lagos and Dares Salam, flight attendants begin to contract a strange, oozing rash on their faces, neck, chest, and hands. The fluid escaping from their inflamed pores looks like blood, though it is not, and so the rash is called "red sweat." Others are stricken by reddish blotches of pinprick-size dots. But either way, before a doctor can diagnose it, the mysterious rash disappears - until, perhaps, the next flight over the Africa. For baffled management, the story is all too real. For the past three months, more than 90 flight attendants have reported cases of the "red sweat", many of them more than once. Nearly all are women, and most have been stricken on United African Airlines-produced A300 Airbus jets flying Lagos, Dares Salam, and Ethiopia. No passengers or other crew have shown symptoms, and no…
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3 multiple choice questions In terms of getting consumers to change habits that negatively impact the environment, researchers have found which of the following to be true? It is advisable to make it somewhat difficult for consumers to change their habits since consumers enjoy a sense of challenge and feeling of accomplishment. Incentives can be effective in changing consumer habits, but the effects are generally short term in nature. Feedback is generally ineffective in changing negative consumer habits, since most are already aware they are engaging in harmful practices. At the core of the concept of the "Circular Economy" is the idea that consumers need to make sacrifices in terms of product features and cost for the sake of the environment. the final stage for a product's life in the "circular economy" is "recycling." products should be seen as "living" organisms that process 'nutirients' that are fed back into the system. The author of the article, "Why Everyone Is…
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CASE STUDY The female gamerWhile the male-dominated console market remains relatively stable, mobile apps and games onsocial media display incredible growth.6 It is this market that is predominantly female, with somefigures suggesting more than 65% of all casual gamers are women.7 This change in consumerbehaviour has taken many developers in the video games industry by surprise and, as yet, therehas only been anecdotal evidence to explain why women are the dominant force in this rapidlyexpanding product category.Despite this market opportunity there is still an industry bias towards men. Employment in thevideo games industry is male dominated with only 10% of the entire workforce being female,the majority of them being employed in administration, human resources, and marketing withlittle to no input in game creation. As a consequence, the games being conceived and developedby the industry have their foundations in male appeal. So why do casual games appeal towomen? Game features…

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