3 multiple choice questions      In terms of getting consumers to change habits that negatively impact the environment, researchers have found which of the following to be true?  It is advisable to make it somewhat difficult for consumers to change their habits since consumers enjoy a sense of challenge and feeling of accomplishment. Incentives can be effective in changing consumer habits, but the effects are generally short term in nature. Feedback is generally ineffective in changing negative consumer habits, since most are already aware they are engaging in harmful practices.     At the core of the concept of the "Circular Economy" is the idea that consumers need to make sacrifices in terms of product features and cost for the sake of the environment. the final stage for a product's life in the "circular economy" is "recycling." products should be seen as "living" organisms that process 'nutirients' that are fed back into the system.     The author of the article, "Why Everyone Is Confused What Eco-Friendly Actually Means" suggests which of the following a remedy for this confusion? Improvements in labeling on packages regarding their recyclability.  The development of universal standard definitions eco-friendly-related terms and their clear application on package labels.  Companies engaging in consumer education programs regarding the meaning of the term "eco-friendly."

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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3 multiple choice questions 

 

 

In terms of getting consumers to change habits that negatively impact the environment, researchers have found which of the following to be true? 

It is advisable to make it somewhat difficult for consumers to change their habits since consumers enjoy a sense of challenge and feeling of accomplishment.

Incentives can be effective in changing consumer habits, but the effects are generally short term in nature.

Feedback is generally ineffective in changing negative consumer habits, since most are already aware they are engaging in harmful practices.

 

 

At the core of the concept of the "Circular Economy" is the idea that

consumers need to make sacrifices in terms of product features and cost for the sake of the environment.

the final stage for a product's life in the "circular economy" is "recycling."

products should be seen as "living" organisms that process 'nutirients' that are fed back into the system.

 

 

The author of the article, "Why Everyone Is Confused What Eco-Friendly Actually Means" suggests which of the following a remedy for this confusion?

Improvements in labeling on packages regarding their recyclability. 

The development of universal standard definitions eco-friendly-related terms and their clear application on package labels. 

Companies engaging in consumer education programs regarding the meaning of the term "eco-friendly."

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