Internal - External (IE) Matrix 1 This Template allows for up to 5 divisions. If the company has more than 5 divisions, combine the divisions with the least amount of revenue into division 5, and mention the adjustment to the class during your presentation, or simply focus on the 5 divisions that your 3-year plan centers around; check with your Loofaces 2 Company wide EFE and IFE scores are automatically entered once you complete the EFE and IFE Matrices. 3 Enter in estimated EFE and IFE Scores for your respective divisions. 4 This Template's IE matrix does not produce pie slices to show profits. Microsoft Enter in division names below. If less than 5, leave the other spaces blank and no circles will appear. Remember you could use divisions by geographic region for the BCG and by product/service type for the IE (or vice versa) Your Firm's Division Revenues Estimated IFE Score Estimated EFE Score.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Internal - External (IE) Matrix 1 This Template allows for up to 5 divisions. If the company has more than 5 divisions, combine the divisions with the least amount of revenue into division 5, and mention the adjustment to the class during your presentation, or simply focus on the 5 divisions that your 3-year plan centers around; check with your Loofaces 2 Company wide EFE and IFE scores are automatically entered once you complete the EFE and IFE Matrices. 3 Enter in estimated EFE and IFE Scores for your respective divisions. 4 This Template's IE matrix does not produce pie slices to show profits. Microsoft Enter in division names below. If less than 5, leave the other spaces blank and no circles will appear. Remember you could use divisions by geographic region for the BCG and by product/service type for the IE (or vice versa) Your Firm's Division Revenues Estimated IFE Score Estimated EFE Score. 

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