Integrated Marketing Communications (Chapter 17) See the below example of integrated marketing communications Which one of the goals from the AIDA model does this communication best accomplish? (Highlight one answer) Awareness Interest Desire Action Explain your answer using course concepts: I am between Interest and Desire. I understand that Desire comes into play when for example a celebrity in a way endorses the product. Which what appears to happen here. However, with Interest, it is suppose to persuade the consumer that the product is worth it. Which I feel that showing the collaboration between BTS and McDonald's is meant to intrigue consumers into looking into the meal. I am at a loss.
Integrated Marketing Communications (Chapter 17) See the below example of integrated marketing communications Which one of the goals from the AIDA model does this communication best accomplish? (Highlight one answer) Awareness Interest Desire Action Explain your answer using course concepts: I am between Interest and Desire. I understand that Desire comes into play when for example a celebrity in a way endorses the product. Which what appears to happen here. However, with Interest, it is suppose to persuade the consumer that the product is worth it. Which I feel that showing the collaboration between BTS and McDonald's is meant to intrigue consumers into looking into the meal. I am at a loss.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
Integrated Marketing Communications (Chapter 17)
- See the below example of integrated marketing communications Which one of the goals from the AIDA model does this communication best accomplish? (Highlight one answer)
- Awareness
- Interest
- Desire
- Action
Explain your answer using course concepts:
I am between Interest and Desire. I understand that Desire comes into play when for example a celebrity in a way endorses the product. Which what appears to happen here. However, with Interest, it is suppose to persuade the consumer that the product is worth it. Which I feel that showing the collaboration between BTS and McDonald's is meant to intrigue consumers into looking into the meal. I am at a loss.
Transcribed Image Text:limited time collab
BTS MEAL
Coca-Cola
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