Industries that sell products to seniors, such as the eyeglass industry and the hearing aid industry, are benefiting from the aging of the population, which is an important ________ trend. A) environmental B) business C) commerce D) statutory E) competitive

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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  1. Industries that sell products to seniors, such as the eyeglass industry and the hearing aid industry, are benefiting from the aging of the population, which is an important ________ trend.

A) environmental

B) business

C) commerce

D) statutory

E) competitive

 

  1. In general, industries are more attractive when the ________.

A) majority of the threats are high

B) majority of the threats are low

C) threat of each of the forces is neutral-neither low nor high

D) threat of each of the five forces is high

E) threat of each of the five forces is low

 

 

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