Most business organizations are sensitive to environmental influences, especially during the prevailing COVID-19 pandemic. Select a company in the retail industry and analyse the general environment of the company. In your analysis, you should identify and explain four main forces in the general environment that are currently affecting the chosen company.
Most business organizations are sensitive to environmental influences, especially during the prevailing COVID-19 pandemic. Select a company in the retail industry and analyse the general environment of the company. In your analysis, you should identify and explain four main forces in the general environment that are currently affecting the chosen company.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Most business organizations are sensitive to environmental influences, especially during the prevailing COVID-19 pandemic. Select a company in the retail industry and analyse the general environment of the company. In your analysis, you should identify and explain four main forces in the general environment that are currently affecting the chosen company.
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