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In order to satisfy the needs of customers, marketers adopt the concept of market segmentation where markets are divided into homogeneous subsets with similar characteristics to service them efficiently. THIMER AMOVI a. Discuss four (4) bases of market segmentation for a product of your choice and its implications for marketing strategy

In order to satisfy the needs of customers, marketers adopt the concept of market segmentation where markets are divided into homogeneous subsets with similar characteristics to service them efficiently. THIMER AMOVI a. Discuss four (4) bases of market segmentation for a product of your choice and its implications for marketing strategy

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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In order to satisfy the needs of customers, marketers adopt the concept of market segmentation where markets are divided into homogeneous subsets with similar characteristics to service them efficiently. THIMER AMOVI a. Discuss four (4) bases of market segmentation for a product of your choice and its implications for marketing strategy
Transcribed Image Text:In order to satisfy the needs of customers, marketers adopt the concept of market segmentation where markets are divided into homogeneous subsets with similar characteristics to service them efficiently. THIMER AMOVI a. Discuss four (4) bases of market segmentation for a product of your choice and its implications for marketing strategy
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