In class,10-25 Minure5 for Teams Assume that you arethe head of PR for a regional fas1-food chain that specializes in fried chicken and fish. A cusiomer has daimed thathe became sick when he ate a fried roach that was in hischicken dinner at one of your restaurants. As the direct()(of PR, what specific: and detailed recommendations doyou have for hovv the firm might handle lhis crisis?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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In class,10-25 Minure5 for Teams Assume that you are
the head of PR for a regional fas1-food chain that specializes in fried chicken and fish. A cusiomer has daimed that
he became sick when he ate a fried roach that was in his
chicken dinner at one of your restaurants. As the direct()(
of PR, what specific: and detailed recommendations do
you have for hovv the firm might handle lhis crisis?

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